This Valentine’s ad from Natan Jewelry implies that if you give a woman an engagement ring, getting in her pants will only get that much easier. The idea that women can be bought is a recurring theme in today’s society, and this ad furthers that idea. Companies creating and using these sexist advertisements need to realize that women (and men) are not things that can be bought and sold like the jewelry or other advertised products.
In this advertisement, the woman in the first photo has sort of a canting posture with her legs crossed, while in the second photo, her legs are spread, which leaves her emotionally and physically vulnerable and submissive to the man. The man in this advertisement is in control, seeing as the woman's reaction depends on whether he gives her the ring.